Magazine reader profile
He is a middle to lower class working C2,D,E male aged between 13-26. The research we found showed us that the lower teenagers (13-17) are earning from £0-£1500 depending how well the part time job is, the salary there earning most just under £5 an hour and then how long there working for. Whilst the old ranging from 18-26 earning about £8000-£13000 again depending on the work they do where some of the research showed us some 23 year olds aren't earning a salary due them being unemployed. The research showed us that this male is likely to spend around £4 a month on music magazines.
When he was 13 he started listening to music because his friends were talking about it and felt he should start listening to be able to understand and participate in the conversations, he started to listen to music and then by 15 he had a strong passion for music and loved reading magazines about the industry and what's happening inside it. He found this drive and passion in music due to him following others who also had found this passion in music from other people. He is now a person who everyone seems to talk to about what type of new songs are out and what's all the news within. He started looking into magazines at first but couldn't find one with the different types of music he liked because they were all to specialised on one specific gender, after finding this magazine he can now into several different genders due to the mixture or music inside the magazine.
He is now 17 within a very keen interest still with music he has started buying new speakers and DJ decks where he can now listen to his own music and start mixing some of his own tracks with a future career arising. He gets most of his music off of iTunes or CD's with sometimes a bit of illegal downloading to update on his iPod and then burn them onto vinyl disk or just uploads them onto a DJ mix software.
When not listening to music he does what most people this age group do he goes to parties and on is 18th has promised the first thing he'll do is hit the clubs. He likes to keep up to date with all the new fashion out and tries to always look his best to impress the girls with his unique and different dress style. He also likes to keep up to date with all the new sports scores mostly football which he watches sky sports to get this information, when he is not out as well he likes to stay communicated with his friends using social networking sites especially Facebook to talk and arrange things but also for people to listen to new songs he has found by reading this magazine. By accessing the internet or using the Facebook grow he can now get informed when the new released magazine is out which he gets straight away. Inside this magazine he can find everything he wants from his sport score to new fashion styles and new places where to shop as well as his constant update on all his music.
